About

Advisory Panel Member

PROFESSIONAL TIP

Why you need to reduce the file size of your images. Consider this:

• Nearly 50% of consumers won’t even wait 3 seconds for an eCommerce site to load.

• Amazon found that if their pages were to slow down by just one second, they would lose $1.6 billion per year.

• Google uses page load time as a ranking factor in their algorithm.

• So, if you have images that slowly "drool" down the screen and take over 15 seconds to load, you can kiss that prospective customer goodbye!

  I CAN HELP!

I am a seasoned and innovative executive with over 27 years of expertise in digial marketing, creative brand management, data-driven conversion strategy, demand generation, channel optimization, content management, and customer-first design thinking. My passion is managing cross-functional teams to deliver stunning and measurably high-converting omni-channel brand assets and campaigns. 

Successful digital marketing & lead generation.

You will often find designers who are focused on aesthetic expression but not on core functionality, including utilizing cutting-edge data science, analytics, or tech stacks to optimize the user experience and lead generation path. Similarly, those who are focused on coding/programming or sales and revenue often undervalue the powerful and decisive role played by defining a clear, consistent, and compelling value proposition around which all branding and targeted audience visual and written messaging must revolve.

Every campaign touchpoint should be both functional and beautiful and contribute to ROI. This requires experienced confident leadership plus the right team with the right skills. With deep experience in marketing technology, graphic design, copywriting, and user experience, along with a strong work ethic, I have and can help you build and lead such a program. I hope you will consider me for any Marketing leadership positions you may be looking to fill. I am a team-builder who appreciates being surrounded above and below by professionals I can learn from and colleagues I can mentor.

My professional experience includes:

• Managing multi-channel content strategy (print, web, social media, events)

• Building targeted Google SEM campaigns to drive site traffic and conversion rates

• Overseeing consumer-facing value propositions, brand identity, collateral, and user experience

• Art Direction and execution of design briefs, creative visual assets, and team management

• Creating branding guides & clear policies in collaboration with legal and business stakeholders

• Expert website Project Management, including SEO, UAT, content creation

• Editorial direction, including image & video curation

• Crafting clear technical requirement documentation for collaborators

• Amplifying brand reputation & earned media in collaboration with PR

• Working with analytics specialists to craft A/B testing to optimize customer journeys

• Innovative Demand Generation initiatives that contribute to brand awareness, revenue, and recruitment

• Utilizing Marketing Technology stack for acquiring, nurturing and measuring leads

• Managing teams, budgets and collaboration with inside and outside resources

• The need for excellent written and verbal communication skills and a passion for mentorship

• Competitor analysis and stakeholder presentations

Professional Credentials & Education